Clickbait is a Pervasive Web Technology
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The disdain I feel for this rationale has forced me to forego ads on my sites in favor of a content based approach devoid of that bullshit google places above all else.
As a matter of fact, google and the rest of the ad companies masquerading as search engines can go catch the plague as far as I am concerned.
Everyone from the top of the alphabet heirarchy to the lowest whale shit from india under their employ can simply die as far as I am concerned.
My reasons are thus:
There is no "happy medium" in the equation. There is no attempt to balance entertainment with ad content. There is simply ad content and more ad content til all you want to do is strangle the bastards who cause it. It's like marginal content draped in meaningless advertising for products that likely won't be purchased. Then there is a quarter page graf of this marginal at best content surrounded by a wall of ads in an infuriating Hollywood Squares layout ad nauseum.
Poof. The world could be a better place with the scourge removed from the internet. These people could at least provide a little decent content with their primary thrust of advertising.
See Also:
Opinion and Paywalls and Clickbait Oh My !
Clickbait Everywhere
The Monetized Web Presence
The Barrage of Holiday Spam