PC. Political Correctness. That realm which requires avoiding expression which may be construed as excluding, marginalizing, or insulting any group of people who may be disadvantaged from a social context or subjected to discrimination.
While subscribing to JFK's idea that "civility is not a sign of weakness" I personally have made it a point to breach those boundaries at every opportunity since the early 70s we are now approaching a group of the populace who political correctness has rendered "mad as hell and not going to take it anymore."
This is not to say that I don't tone my confrontational rhetoric down frequently in some effort to bring less attention to myself. I simply feel that this business of "preferred pronouns" and "calling things what they aren't" is folly.
Furthermore, generally creating some life of fantasy designed to accommodate the misinformed and misguided individuals who think they can specify all aspects of existence regardless of reality is likewise a hot steaming load of crap.
The notion that we are supposed to not be offensive for the sake of coddling the idiots of the world who cannot comprehend their circumstances simply has come to an abrupt end. I'm happy I declined to go there at every turn and that others like me feel the same way. Hence the advent of the Trump presidency.
We need to start dealing in terms which reflect reality not some pc euphemism that totally misses the point.