No Checkout as Guest Option
According to a study conducted by Baymard, 35% buyers abandoned their shopping carts because the website forced them to register before placing the order. If a potential buyer wants to buy a dress and is searching for the right colour, design, and brand, the quest can lead to different ecommerce websites.
After adding prefered items to the shopping cart, registering on different ecommerce websites to place an oder can add to the misery of a buyer. Not all buyers want to register with different ecommerce websites for a single purchase.
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