I was once a big fan of Taco Bell. I was surprised to discover the popularity of the establishment in Southern California in the late 1970s though the mid 1980s ...
But it was a force with which to be reckoned with along side my personal favorite of all times, Naugles.
Nowadays I don't patronize the establishment with their stupid workers, questionable hygiene, failure to buy wholesome ingredients and infuriating kiosk with which they expect YOU to take your OWN order.
The management is obviously delusional or stupid or both IMHO.
Today is National Taco Day because of a promotion by the fast food establishment Del Taco — where I was also known to get lunch from time to time.
It's sad to note that the root of the day is promotional and not some historical or cultural anniversary.
October 4th became National Taco Day in 2009 due to a promotional marketing campaign by the fast-food chain Del Taco, rather than any specific historical or cultural anniversary. It was changed to the first Tuesday in October due to that fickle thing called marketing people.
Marketing people are highly over rated in general.