
![]() |
| • | Truthfulness refers to speaking the truth and avoiding lies. |
| • | Sincerity implies freedom from deceit or hypocrisy. |
| • | Authenticity aka "self-honesty" is the aspect of being true to oneself, acknowledging one’s own feelings, and acting in accordance with personal values. |
| • | Integrity: Consistency in words and actions, often linked to fairness and trustworthiness. |
| • | Transparency/Candor is being open, direct, and straightforward. |