2016-09-09

Content Marketing ... the new SEO

Snake Oil    
I've been reading a lot about the marketing of content as it relates to the public domain and I must say it's a whole lot of hooey in the vein of search engine optimization — that throwback back to a time when search engines couldn't navigate DIVs and TABLEs and other content constructs as well as they do now.

The most amusing aspect of all this malarkey is how many people have distilled the methodology down to a set of "essential" steps as though they were a cheat cheat on some course in life in the technological mainstream.

Now we will have a bunch of "experts nouveaux" spring up all over the place with their various strategies available for a price, of course.

These consultants may even talk a good show but the underlying truism will remain missed:

Proper content with good control structures, security, and innovative containers will always sell itself without some corporate image consultant playing spin doctor at your expense.

I suppose it all falls back to how marketing people always want to make you think they have something of value to offer when in fact they're just another layer of overhead with outstretched palms looking to be paid.

In my domain the AI infused intranet and vpn subnet work I do sells itself.

A strong database with scripting having just the right amount of splash illustrates all of the "essentials" described and I didn't need any marketing assistance to sell it either.

The rest of you pigeons flock right on up to the bullcrap on sale.