Arthur Nielsen was a Marketing Person
A long time back I received a telephone call from somebody I didn't know. She said she was with the A C Nielsen Company and wanted to speak to me about my submission.I recalled the time I was being polled by the Nielsen ratings questionnaire so while normally, I don't take such calls, but having remembered that time I asked her to proceed.
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During that time I was undergoing truck driver training in Orangeburg and indeed I sat in the automobile during lunch and listened to the radio and it indeed was the television channel in Augusta.
She engaged me in a few other questions and sounded as though this were a curious thing and we parted company on a high note about five minutes later.
This has been my second encounter with Nielsen and at this stage of my life I seriously doubt that I would indulge them again.
The Nielsen Company was created by Arthur Charles Nielsen Sr.
He was an American businessman who had an electrical engineering background and whose primary claim to fame was being a market research analyst.
He lived from September 5 1897 through June 1 1980
His company ultimately became proprietor of the Nielsen ratings.
Since that time I have pretty much cultivated contempt for persons with marketing backgrounds as scavengers and charletans and as such I don't interact with them at all unless I absolutely cannot avoid it.
Like the seo phonies who would have you think they can "optimize" search engine results with their artificial methodology, marketing degree people think they are fully qualified to teach cisco at Midlands Tech even though that instruction is not borne of experience nor innate knowledge, only the dumb presentation of prefab training materials provided to them.
Duh.
Arthur Nielsen had a son who was his namesake. They played tennis ... another personal aversion. The son lived to the mid 90s when he passed so both are primarily relics of the past whose company survives them to this day. Not bad for a marketing bullshitter, eh ?